Yachtis - Hueman Advertising

Yachtis is an Agrirom food brand specialized in fish products. With its two main ranges, standard and premium, Yachtis offers a wide variety of file fish, seafood and an extremely appreciated series of canned fish.


Yachtis was in search of a new image, a fresh and differentiating design. With the new packaging, we managed to illustrate the products’ advantages and personality, marking their individuality while keeping a coherent brand image.



The standard range packaging is minimal, focusing on a clear message. The concept of the new packaging was inspired by some of the logo elements – colors and shapes – maintaining the brand’s visual identity. For the premium category we used white and golden yellow in order to enhance the fact that they are high-level products. By placing the product photos in the all white design, the contrast creates attractive packaging while laying emphasis on the undeniable quality of Yachtis products.

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