MedLife is a medical system with over 18 years of experience in healthcare. It is renowned for the diversity and quality of the health services. MedLife has recently developed a new nutrition center in Arad and needed a name and a local promotional campaign.
The ”Healthy on the inside, beautiful on the outside” campaign started from the idea that nutrition begins by adopting a healthy lifestyle, which reflects on the outside. The graphics sustain the message by creatively presenting the human organs as vegetables and fruits.