Casa Rusu - Hueman Advertising

Casa Rusu, which began its activity over 20 years ago, is amongst the first Romanian furniture brands. During these two decades, Casa Rusu constantly developed, currently holding a vast network of showrooms all over the country, a modern technology and an increased production capacity.

Be it spring, summer, autumn, winter or Black Friday, we’ve created campaigns that went straight to the heart of our core target, focusing on the customer’s interests and preoccupations.

Nothing stirs up the imagination more than an inspired contest. And when it comes to design, inspiration becomes the central piece.

Casa Rusu offers inspired designs for Romanian families, mixing tradition with modern trends. That’s why, during the Christmas season, we wanted to make sure that traditions and customs are held not only offline, but online too. The Winter Story contest challenged Casa Rusu fans to demonstrate how well they know Christmas traditions, thus celebrating Romanian customs in a contemporary way. During 25 days, over 1400 daily comments and almost 500 daily organic shares demonstrated that Casa Rusu fans truly cherish their Romanian roots.

Interior design follows trends, but it’s also guided by personality. And because Casa Rusu always puts its customers first, we created a contest to offer clients inspiration for future home designs starting with their personal style. How? With the help of a test that revealed what nuances and tones were better suited with the personality of the user.

With the beginning of the school year, we challenged Casa Rusu fans to close all their browser windows and participate in a contest that tested their knowledge regarding the in-store products. In less than a month, almost 10 000 users became students again and learned more about the Casa Rusu products. Their reward? A well-deserved A+ and an award to go with it.

We brought indoor designs to the outdoor for increased visibility.

Copyright © 2018 Hueman Adv. All rights reserved.